Do Gyms Really Profit from Multisport Cards? Let’s Find Out

Do Gyms Really Profit from Multisport Cards? Let’s Find Out

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Ever tapped your Multisport card at the gym and wondered, “How much does this actually pay the gym?” You’re not alone. While the Multisport program is a great perk for employees, there's more happening behind the scenes when it comes to gym finances.

Let’s break down how gyms benefit (or don’t) from this arrangement—and what it really means for their bottom line.

What Is the Multisport Card, Anyway?

In Poland, the Multisport card is one of the most popular employee benefits. It gives users access to thousands of gyms, pools, dance studios, and wellness facilities—all without needing to pay out of pocket each time. Employers typically cover the monthly cost, making it a no-brainer for employees.

Why Gyms Sign Up

So, what’s in it for the gyms? For many, it’s all about visibility and steady traffic. Being listed in the Multisport directory can bring in new faces—people who may never have found the gym otherwise. More traffic usually sounds good—but how profitable is that traffic?

The Payment Structure: How Much Do Gyms Get?

Gyms are paid per visit, not through memberships. The exact amount varies, but many gyms earn between 5–10 PLN per check-in. Compare that to a regular gym membership, where the value per visit is usually much higher.

A detailed analysis on karta multisport ile zarabia siłownia reveals that for gyms, the revenue per Multisport user is often far below what a full-paying member brings in.

What Impacts the Rate?

Not all gyms get paid the same. Benefit Systems, the company behind Multisport, negotiates individual contracts. Rates depend on the gym’s size, location, popularity, and how many visitors they attract each month. Unfortunately, smaller gyms tend to have less leverage.

More Visitors, More Costs

Every additional visitor increases operating costs—think water, electricity, cleaning supplies, and maintenance. If 500 people walk in one week instead of 200, the cost to keep things running smoothly skyrockets.

Equipment Doesn’t Last Forever

With increased usage comes faster wear and tear. Cardio machines, weights, and mats all have limited lifespans. For many gym owners, replacing equipment more often becomes part of the cost of accepting Multisport users.

Let’s Do the Math: Is It Worth It?

Imagine a gym gets 1,000 Multisport visits per month. At 7 PLN per visit, that’s 7,000 PLN. Sounds okay—until you factor in rent, staff salaries, repairs, and supplies. Now compare that with 100 full-paying members at 100 PLN each—10,000 PLN, with less daily wear on the facility.

This financial breakdown, as explored in karta multisport ile zarabia siłownia, helps gym owners decide if the exposure is worth the lower per-visit payout.

The Problem with Upselling Multisport Users

One of the major downsides? It’s tough to sell extra services like personal training, paid classes, or branded merch to Multisport users. They tend to stick with what’s included, while regular members are more likely to spend beyond their base plan.

Can Gyms Leave the Program or Negotiate?

Yes, but it’s not always simple. Leaving the program means fewer visitors, and negotiating better terms is usually only possible for bigger, high-traffic gyms. Smaller fitness centers often have to take what’s offered.

Some Gyms Are Choosing Other Paths

Some fitness centers are developing their own loyalty programs, focusing on niche offerings, or working with smaller benefit providers. These alternatives can offer more control—and potentially higher profits.

Conclusion

While the Multisport card offers fantastic flexibility for users, it’s a mixed bag for gyms. For some, it’s a valuable tool for growth. For others, it’s a low-margin strategy that strains resources. The key is understanding how it fits into a gym’s overall business model—and whether the trade-offs are worth it.

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